Why Choose ConvertBomb over Facebook’s Native Automated Rules?
2024-02-12
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Why automation is crucial for ad management
Before we dive deeper into the details of using automated rules for Facebook ads, let’s check why we might want to automate our ad campaigns in the first place.
Basically, ad management automation allows you to:
1. Use your time more efficiently
Adjusting ads after launching them takes a lot of time and becomes a burden when you don't have enough resources to deal with all the ads you're running. If you set rules for optimizing your Facebook ads automatically, everything will be handled by the algorithms while you’re busy with something more interesting.
2. Ensure the ongoing success of your campaigns
Optimizing ad campaigns is crucial for peak performance, but it's a complex task involving consistent monitoring of various metrics and KPIs, application of different strategies and tactics to improve them, and an analytical mind to figure out causes and effects.
When you’re running multiple campaigns on several platforms at the same time, it can seem close to impossible to attend to every ad equally. Luckily, automation rules can help you tackle this problem and make sure that your ads are being optimized on time without delays. Time is money, and with the right tools, you'll be able to save both.
3. Stop wasting your budgets
This is an extension of the previous point: when you’re optimizing your ads on time, you’re able to avoid spending money on under-performers and scale your campaigns when they show good results for even better ROI.
Essentially, ad management automation allows you to spend your budgets more efficiently and channel your resources into what works best.
4. Eliminate human mistakes
Essentially, ad automation provides continuous monitoring for timely adjustments based on performance metrics and consistent and swift application of predefined rules. You’ll no longer worry that something goes wrong while you’re busy with other responsibilities, when you’re offline, or that you make rash decisions under fatigue or emotional influence.
How automated rules work
Automated rules consist of the following principal elements:
- Conditions, i.e. the requirements that must be met to trigger some action. They’re usually expressed in the form of a specific value of a performance metric (for example, a CTR of 5%);
- Actions that will be performed to ads, ad sets, campaigns, or budgets once the conditions are met. You can choose actions such as pausing your ads, changing their budgets or bids, duplicating them, etc.
Now, let’s consider a more specific example to understand the benefits of using automated rules.
Imagine that you’re an advertiser who a) doesn’t want to overspend and b) wants to maximize the results from your ads. How can we achieve both of these things with the help of automated rules?
First of all, we’ll need to determine the key performance metrics that will indicate whether an ad is successful or not. Let’s say that the 2 metrics the most important for us are – click-through rate and cost per click.
Next, we’re going to define the thresholds of our metrics that will function as either a green, yellow, or red light, i.e. show the need to either scale an ad, reduce its budget, or pause it altogether.
If our CPC exceeds the acceptable limit or if the CTR drops below a certain point, it will signal underperformance – this is the perfect time to decrease the budget for this ad or pause it. If the opposite happens (i.e. the CPC will get lower and CTR higher), we can start increasing the ad budget by a certain percentage (e.g., 20%) gradually or do it once for a fixed amount.
This automation strategy can help us in two ways: first, it will prevent overspending on underperforming ads by automatically reducing their budgets or pausing them, and second, it will allocate more resources to more successful ads, allowing us to scale for better results.
Now that you know how automated rules can help you run your Facebook ads more efficiently, it’s time to see why you might want to choose ConvertBomb for creating your rules instead of the native Facebook feature.
The difference between ConvertBomb and Facebook’s native tool
Facebook provides a robust automated rules tool, but we believe ConvertBomb elevates ad management automation to a higher level. Let’s take a look at how, point by point.
1. Flexible object selection options
When it comes to selecting the scope of application for your rules in the native Facebook automated rules, the process can be rather manual and time-consuming. Advertisers often find themselves sifting through lists, navigating various layers of campaigns, ad sets, and ads, all in the quest to pinpoint the exact objects they want their rules to apply to. This method can be painstaking, especially for those with extensive ad accounts.
In contrast, ConvertBomb introduces a game-changing approach to object selection. It streamlines the process with multiple filtering options that cater to your specific needs. We offer both manual and dynamic object selection methods.
For those who prefer hands-on control, the manual object selection feature allows you to efficiently search through your ad account using keywords. It's easy to locate the exact campaigns, ad sets, or ads you wish to apply your rules to, eliminating the need for time-consuming manual searches.
ConvertBomb
However, if you're looking to add an extra layer of intelligence to your rule selection process, ConvertBomb takes it a step further with dynamic object selection. This feature enables you to choose sorting filters like campaign status, delivery, or name, ensuring that your rules automatically adapt to the changing landscape of your ad account.
As your ad campaigns evolve, so do your rules, making the process of object selection dynamic and responsive to real-time changes. This automation saves you time and effort while enhancing the precision and adaptability of your ad automation rules.
2. Extended range of actions
When it comes to the actions that can be automatically triggered, ConvertBomb surges ahead with a comprehensive array of options, offering advertisers a versatile toolkit that goes beyond the capabilities of Facebook's native tool. ConvertBomb introduces a broader and more adaptable range of actions, empowering advertisers to fine-tune their automation to suit their unique needs.
Take a look at the table below for a side-by-side comparison of the actions you can automate using ConvertBomb and Facebook's native automated rules tool:
As the table clearly illustrates, ConvertBomb provides a more extensive spectrum of automated actions, including advanced capabilities like setting a certain budget or bid, or labeling item names. This equips you with the flexibility and precision needed to ensure that your campaigns meet your strategic objectives with greater accuracy.
3. Advanced Condition setting
ConvertBomb stands out with its exceptional versatility of the conditions that trigger automated actions. Unlike the native automated rules tool in Facebook, ConvertBomb empowers advertisers to create custom metrics, employ ranking comparisons, and craft complex conditions using a combination of AND/OR operators and additional relational operators (e.g. <=, >=). This advanced approach to condition setting allows you to fine-tune your automation strategies with precision, ensuring that actions are triggered under precisely the right circumstances.
Here's a breakdown of the advanced condition options available in ConvertBomb:
- Custom Metrics
ConvertBomb allows you to create custom metrics by combining regular metrics and numerical values. This means you can define highly specific conditions tailored to your unique campaign goals.
You can make decisions based on your unique key performance indicators.
- Ranking Comparison
ConvertBomb provides the ability to compare ad sets or campaigns based on their performance rankings.
You can set conditions that trigger actions when your ad sets or campaigns rank above or below a certain threshold, allowing for dynamic adjustments based on competition within your ad account. - Complex Conditions
ConvertBomb advanced condition-setting options offer a degree of granularity and control that goes beyond what is possible with Facebook's native automated rules tool. With ConvertBomb, you can create complex conditions by grouping multiple individual conditions together using AND and OR operators, and create “nested” conditions. This level of flexibility enables you to perfectly adjust the triggers for your automated actions.
For example, you can set a condition that combines CTR, impressions count, and cost per click to make more substantiated decisions.
This way, advertisers can create highly tailored automation strategies that respond to specific performance indicators, ultimately leading to more effective and efficient ad campaign management.
4. Frequency options for more on-time adjustments
Frequency control is a critical aspect of ad automation, determining how often a specific action can be taken on an object by a rule.
With ConvertBomb, you can dictate the timing of actions with remarkable precision, ranging from as frequently as every 15 minutes to as sparingly as once in 3 days, or set it to "once in a lifetime", enabling actions to be taken on an object only once, ensuring complete avoidance of repetitive or unnecessary changes.
In contrast, Facebook's native automated rules tool limits advertisers to a minimum frequency of once an hour. This limitation can be quite restrictive, especially when swift and precise adjustments are required to optimize ad campaigns.
The expanded range of frequency options in ConvertBomb empowers advertisers to respond promptly to changing ad performance while avoiding excessive or redundant actions. This fine-grained control ensures that your automation remains responsive and precise.
5. Precise schedule selection
Schedule determines how frequently a rule checks and triggers actions. ConvertBomb grants advertisers a broader spectrum of scheduling options and a more user-friendly interface for custom time selection.
In Facebook's native automated rules tool, the minimum checking frequency generally ranges from every 30 to 60 minutes.
ConvertBomb
On the other hand, ConvertBomb allows for checks as often as every 15 minutes. This increased frequency provides advertisers with more up-to-the-minute control over their automation, facilitating quicker responses to changing campaign conditions.
In summary, ConvertBomb's enhanced scheduling options, coupled with its user-friendly interface, offer advertisers greater control and flexibility in how frequently their rules are checked. This leads to more dynamic and responsive ad campaign management, eventually contributing to improved ad performance.
6. Notifications to Slack
Effective and timely notifications are crucial for keeping advertisers informed about the performance and status of their ad campaigns. While both Facebook's native automated rules tool and ConvertBomb provide email notifications, ConvertBomb goes a step further in enhancing communication and collaboration by offering the additional capability to send notifications to a Slack channel.
Slack integration with ConvertBomb provides a dynamic way for teams to stay connected and respond swiftly to automation updates in real-time. This feature not only enhances the speed of response but also fosters a collaborative environment for optimizing ad campaigns.
7. Templated Automation Strategies
Creating rules from scratch for the first time can be difficult especially for beginners. In contrast to Facebook, ConvertBomb offers another option to quickstart your way in ad automation - ready-made automation strategies. They constitute the sets of rule templates you can choose from based on your advertising objective and edit the metric values to adapt the strategies to your case.
Moreover, ConvertBomb grants you the freedom to tailor these templates to your precise needs. You can seamlessly edit metric values and other parameters to ensure that the automation strategies are finely tuned to the unique nuances of your campaign. This level of flexibility is invaluable, as it allows you to maintain full control over your ad automation while benefiting from the head start that these pre-built strategies provide.
8. Manage multiple advertising platforms in one place
In addition, what many businesses and marketing specialists running ads on multiple ad platforms may find useful, ConvertBomb integrates with all the most popular ad platforms: Facebook, Google, LinkedIn, Snapchat, TikTok, Twitter Ads. Thus, you can control all your ads from different platforms under one account with an interface unified for all ad platforms.
Overcoming Facebook rules limitations
Facebook's native automated rules, while useful, come with specific limitations that can sometimes restrict the full potential of an advertiser's automation strategy. However, ConvertBomb eliminates some of those constraints and extends a rich array of features for advertisers to leverage:
- Unlimited Rule Creation
Facebook imposes a limit of up to 250 automated rules on a single ad account, encompassing both active and inactive rules. In contrast, ConvertBomb allows advertisers to create rules without any limitations under a single ad account, ensuring that they have the flexibility to implement as many rules as necessary for their campaign management.
- Metric Flexibility
In Facebook's rules each metric can be selected for a condition only once per rule. ConvertBomb eliminates this restriction, allowing advertisers to use the same metric multiple times in a rule. This flexibility is essential for making informed decisions, especially when considering how the same metric fluctuates over time in an ad campaign.
- Granular Rule Application
In Facebook, you can associate a single rule with objects on the same level, such as applying a rule to multiple campaigns or ad sets. With ConvertBomb, advertisers can handpick ad sets from different campaigns and even check metrics on various levels.
For instance, you can choose to apply actions to individual ads while monitoring metric values throughout an entire campaign or ad set, providing a level of customization that Facebook's native rules tool cannot match.
- Special Category Ads
Facebook automated rules cannot be applied to ads related to social issues, elections, or politics, as these ads require manual handling by verified users due to their sensitive nature. However, ConvertBomb enables the creation of rules for special category ads, providing automated management for these unique campaigns while adhering to Facebook's policies.
- Pausing Reach and Frequency Campaigns
Facebook's native automated rules cannot pause reach and frequency campaigns. In contrast, ConvertBomb empowers advertisers to freely control and manage these campaign types, offering a broader spectrum of campaign management options.
So why choose ConvertBomb over Facebook’s native tool?
These solutions and extended features offered by ConvertBomb enhance an advertiser's ability to tailor their automation strategies with precision, flexibility, and compliance, allowing advertisers to reach advertising success with less effort.
Using ConvertBomb in place of Facebook's native automated rules yields substantial benefits, significantly enhancing the efficiency and effectiveness of ad campaign management. Let us shortly revise them:
- Advanced object selection
- Extended list of actions
- Flexible condition setting
- Enhanced frequency control
- Easy scheduling
- Slack integration for getting notifications
- Ready-made automation strategies
- Ability to integrate other advertising platforms
- Avoiding some Facebook rule creation limitations
Altogether, these benefits make ConvertBomb a superior choice for advertisers seeking greater control, customization, and automation in their ad campaign management. The extended feature set, lack of limitations, and enhanced precision offer a substantial advantage, ultimately resulting in improved campaign performance and advertising ROI. Making the switch to ConvertBomb is a strategic decision that can lead to increased profitability and success in the digital advertising landscape.
